![]() ![]() So everybody did."Īccording to Classic Rock World, Page never explained his "Zoso" symbol but fans have speculated it is inspired by the English occultist Aleister Crowley's writing. He continued, "Then there was an idea of how craftsman of days gone by had their own stamp, sort of like a trademark, but a pictorial stamp, so you'd know it was that person. So it went from that idea of one sort of sigil, one idea, to the best idea, which was that everybody came up with their own sigil or their own symbol. Let's see any other hype or con come out with music of this sort of caliber. After critics slammed the band's third album, Page had the idea to put out their next album with none of their names and no information about the band.Īs he explained to Rolling Stone in October: "People was saying we were this, we were that, we were a hype, it was a con. Led Zeppelin's four iconic symbols are the brainchildren of guitarist Jimmy Page. The Stones' former publicity manager, Alan Edwards, told The Times the band "must have grossed a good billion in concerts, record and DVD sales, merchandising and exhibitions." Pasche said he'd "probably be living in a castle now" had he not sold the copyright. Pasche told the New York Times he was paid £50 for his work (about $970 today, according to the Times) and a £200 bonus he later sold the copyright to the band in 1982 for £26,000. Pasche's logo made its first appearance on the back cover and insert of the band's 1971 release "Sticky Fingers." But an altered version by artist Craig Braun - in which the lips are slightly elongated and have more lines and highlights - was used on the United States' release and has continued to be used to this day. Contrary to popular belief, Pasche based the design not on Jagger's lips, but on the open mouth of the Hindu deity Kali, using an illustration the singer showed him. Pasche was selected and, after Mick Jagger turned down his first design, ended up creating arguably the most popular logo in all of rock history: the Stones' "tongue and lips" logo. The school had been contacted by The Rolling Stones, who were in search of an artist to create a logo to use on the poster of its upcoming European tour, albums, and promotional material, according to The New York Times. ![]() In 1970, while completing the final year of his master's degree at the Royal College of Art in London, John Pasche got the call of a lifetime. The Rolling Stones' logo appears onscreen behind a group of fans. ![]()
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